![]() ![]() Jesse Jo’s spin on the brand sees Chrome Hearts working with younger figures such as artist Matt DiGiacomo – who created an eyewear collection along with hand-painted leather jackets and shoes for the label – and current it-girl Bella Hadid. “We add collections and do collaborations with our friends, who may not have done jewelry before – but I think if you have taste, then you can make anything,” Laurie Lynn says faintly, calling from somewhere in the mountains of California. The label has always possessed a certain pull for famous faces from Aerosmith to Kendrick Lamar, Kate Hudson to Rihanna. “I think if you have taste, then you can make anything.”Īs the direct result of Richard having spent most of his founding days enthusiastically marching against the grain with regards to almost everything, Chrome Hearts is now a veritable empire, built little by little from personal friendships and respect. The label, headed by Richard and his wife Laurie Lynn Stark and more recently with their eldest daughter Jesse Jo Stark, now has 28 stores around the world – no small feat for a company that insists on staying true to their craftsmen’s beginnings, meticulously handcrafting each piece from a single factory in its birthplace of Los Angeles. Richard’s self-made riding gear in the form of leather chaps, pants, jackets and vests started the brand down a rock star and supermodel-studded path to become an era-defining institution at the turn of the 21st century. Chrome Hearts owes its beginnings to his love of motorcycles (“Road bikes – Harley Davidsons, mostly,” he provided). Even while sitting still and framed by wisps of incense smoke, Richard Stark exudes the perpetually-windblown ruddiness of someone who regularly faces the elements at 80 mph. The thought of staring up at the notoriously elusive Chrome Hearts magnate armed with sapling-green jargon the likes of “collab”– even to describe a minor part of his work – seems, somehow, terrifyingly inadequate.Ī tall, imposing figure met us that day, dressed all in black: sleeves rolled up to reveal sunburnt forearms and faded tattoos, black cap firmly tugged over a mass of wiry hair, and languid, powder-blue eyes like a Siamese cat. Since Chrome Hearts was founded in 1988, the label has worked with countless legendary musicians the likes of Guns N’ Roses, Sex Pistols and The Rolling Stones, in addition to fashion mainstays such as Comme des Garçons, Gareth Pugh and Rick Owens, yet none of these projects were deemed “collabs” when they were conceived – they just happened. “It kinda didn’t exist back then, you know?” From our first moments meeting Richard Stark, it was apparent that trendy buzzwords such as “collab” hold very little weight with him. Who is the owner of Chrome Hearts?įounder Richard Stark and his wife Laurie Lynn Stark started Chrome Hearts three decades ago from scratch, building it from biker leathers to fleur-de-lis silver jewellery to luxury lifestyle purveyor of handcrafted Gothic lettered logo t-shirts, vintage denim, and more.“That word – collab.” One could almost hear air quotes in the gravelly baritone as it landed on the offending term he pops the ‘b’ at the end as if to punctuate his bemusement. Each store offers its own unique look and products. How many Chrome Hearts stores are there?Ĭhrome Hearts has grown into a 28-store operation with locations in places like Los Angeles, Miami, and Las Vegas. Highlights of the collection include the “Clapper,” a modern execution on the tiny, oval-lensed silhouettes, the “Whisker Biscuit” aviators with dark green lenses and bold “Honey Tunnel” frames with enamel-filled grooves along with the end pieces and temples. ![]() ![]() Ranging from massively oversized hexagonal styles to dramatic wayfarer-esque frames, the collection experiments with colourways, shapes and materiality- showcasing Chrome Hearts’ dedication towards uncanny unions and playful designs. Intricate gold accents and decorative metal side panels embellish the unique styles. Gravitating towards vintage silhouettes with modern elements, Chrome Hearts has unveiled a range of titanium and acetate sunglasses that are designed for those with a penchant for retro appeal and an eye for luxe detailing. Blending Vintage & Modern Elements in Eyewear Collection ![]()
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